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 14 ìàÿ íà One Show Award Ceremony, êîòîðàÿ ïðîõîäèëà â Alice Tully Hall â Lincoln Center, áûëè âðó÷åíû íàãðàäû One Show 2010.
Çâåçäû è VIP-ïåðñîíû ìèðà ðåêëàìû, êèíî, òåëåâèäåíèÿ è ìåäèà ïðèñóòñòâîâàëè íà âðó÷åíèè íàãðàä One Show 2010 - Ben McKenzie, Carol Alt, Nigel Barker, Paige Davis, Jerry Della Femina, Mary Knight, Roxy Olin, Kevin Roddy (BBH), Jimmy Smith (TBWA) and Mary Warlick (äèðåêòîð One Club).
Ãëàâíûé ïðèç ôåñòèâàëÿ – Best of Show - ïîëó÷èëî àãåíòñòâî BBH/London çà ðåêëàìó Johnnie Walker “The Man Who Walked Around the World” . Øåñòèìèíóòíûé ðîëèê áûë ñíÿò îäíèì êàäðîì.  íåì ïðèíèìàë ó÷àñòèå èçâåñòíûé â Øîòëàíäèè àêòåð Robert Carlyle. Êðîìå ãëàâíîé íàãðàäû ðîëèê ïîëó÷èë Çîëîòî â êàòåãîðèè «Branded Content - Single».
Âñåãî æþðè One Show áûëî âðó÷åíî 23 Çîëîòûõ, 38 Ñåðåáðÿíûõ è 27 Áðîíçîâûõ Êàðàíäàøåé. Îáùåå êîëè÷åñòâî ïîäàííûõ â ýòîì ãîäó ðàáîò íà One Show îêîëî 20 000.
Ïî óòî÷íåííûì äàííûì æþðè òðè!!! ðîññèéñêèõ ôèíàëèñòà ïîëó÷èëè Merit Awards:
- MILLION TREES NYC / Anna & Oleg Omsk State Technical University / Omsk
- Toyota Prius Promo site / BrandStudio / Moscow /
- Giraffe / SapientNitro / Moscow Russia
Merit Awards íà One Show âðó÷àþòñÿ êàê ïîîùðåíèå çà çàñëóãè è ïðèçíàíèå äîñòîèíñòâ ôèíàëèñòîâ.
 ýòîì ãîäó âïåðâûå íàãðàäû Green Pencil óäîñòîèëèñü ñòóäåí÷åñêàÿ ðàáîòà. Íàãðàäó Green Pencil, êîòîðàÿ âðó÷àåòñÿ çà âûäàþùèåñÿ ðàáîòû â îáëàñòè çàùèòû îêðóæàþùåé ñðåäû, ïîëó÷èëè Berghs School of Communication è øâåäñêèé Stockholm University. Ñòóäåíòîâ îòìåòèëè çà èõ âûäàþùèéñÿ êðåàòèâíûé êîíöåïò äëÿ MillionTreesNYC, ïðîãðàììû, öåëüþ êîòîðîé áûëî ïîñàäèòü è âûðàñòèòü îêîëî îäíîãî ìèëëèîíà äåðåâüåâ â ïÿòè ðàéîíàõ Íüþ-Éîðêà â òå÷åíèå ñëåäóþùèõ äåñÿòè ëåò.
Ïîñëå öåðåìîíèè íàãðàæäåíèÿ One Show âñå ó÷àñòíèêè ìåðîïðèÿòèÿ ïåðåìåñòèëèñü íà After Party â ýëèòíûé ìíîãîóðîâíåâûé íî÷íîé êëóá Providence.
Ïðèâåòñòâåííîå ñëîâî ìýðà ã.ìýðà ã.Íüþ-îðêà One Club ê ó÷àñòíèêàì Creative Week
“Creative Week ïðåäîñòàâëÿåò âñåì êîëîññàëüíûå âîçìîæíîñòè èçó÷èòü âñå òîíêîñòè ðåêëàìíîé èíäóñòðèè íà âûñòàâêàõ, êîíôåðåíöèÿõ è öåðåìîíèÿõ âðó÷åíèÿ íàãðàä. Ïðàçäíîâàíèå 35îé ãîäîâùèíû ôåñòèâàëÿ One Show ÿâëÿåòñÿ öåíòðàëüíûì ñîáûòèåì Creative Week è íàðÿäó ñ One Show Design è One Show Interactive ïðîäîëæàåò òðàäèöèþ ïðàçäíîâàíèÿ òîðæåñòâà êðåàòèâà”.
Michael R.Bloomberg
Ìýð ã.Íüþ-Éîðê
Ïðèâåòñòâåííîå ñëîâî Ïðåäñåäàòåëÿ Ñîâåòà äèðåêòîðîâ One Club ê ó÷àñòíèêàì Creative Week
“Åñëè âû ïîëó÷èëè Êàðàíäàø One Show, òî âû ïîïàäàåòå â ýëèòíóþ ãðóïïó ïðîôåññèîíàëîâ, êîòîðûå óæå äîñòèãëè âåðõà ñâîåãî ìàñòåðñòâà è ìîãóò ãîðäèòüñÿ òåì, ÷òî èõ ðàáîòû ïðèðàâíèâàþò ê ëó÷øèì øåäåâðàì ìèðîâîãî ìàñøòàáà”.
Kevin Roddy
BBH/New York
Ïîáåäèòåëè One Show 2010
BEST OF SHOW
Johnnie Walker “The Man Who Walked Around the World”
BBH/London
Newspaper: Full Page or Spread – Single
SILVER
Land Rover “Everywhere URL”
Y&R/South Africa
BRONZE
Harvey Nichols “Fire Extinguishers”
Y&R/Dubai
Newspaper: Full Page or Spread - Campaign
SILVER
Fiat “Crash Tests”
Marcel/Paris
BRONZE
Johnson & Johnson “Numbers”
JWT/Sao Paulo
Magazine: Full Page or Spread – Single
SILVER
Kimberly Clark “Skin/Fish”
JWT/Mexico City
Magazine: Full Page or Spread - Campaign
GOLD
Harvey Nichols “Cause & Effect”
Y&R/Dubai
SILVER
Canele Patisserie Chocolaterie “Equally Sweet. Equally Dark.”
JWT/Singapore
BRONZE
Bayer “Aspirin and Cafiaspirin.”
Almap BBDO/Sao Paulo
Small Space Print - Campaign
SILVER
Mercedes-Benz “Brake Assist Plus”
BBDO Proximity/Singapore
Outdoor - Single
GOLD
MINI “Christmas Box”
UbachsWisbrun/JWT/Amsterdam
SILVER
HBO “Cube”
BBDO/New York
BRONZE
McDonald’s “Piccadilly Sign”
Leo Burnett/London
Outdoor - Campaign
GOLD
Diesel “Be Stupid”
Anamoly/New York GOLD
The Zimbabwean “Trillion Dollar Poster”
TBWAHuntLascaris/Johannesburg SILVER
Unilever “Hugs, Whale Cow, Purple Caterpillar”
Ogilvy & Mather/Singapore
BRONZE
Hewlett-Packard “Posters”
CLM BBDO/Paris
Trade - Campaign
SILVER
Western Union “Faces”
Zapping/M&C Saatchi/Madrid
BRONZE
Strepsils “Screams”
EURO RSCG/Madrid
Collateral: Posters, P.O.P. and In-Store - Single
GOLD
Diesel “Be Stupid Manifesto”
Anomaly/New York
SILVER
SeventyMM “Harry Potter”
Rediffusion Y&R/Mumbai
SILVER
SeventyMM “Avatar”
Rediffusion Y&R/Mumbai
BRONZE
Unilever “Hugs”
Ogilvy & Mather/Singapore
BRONZE
Unilever “Freaky Recipes”
Ogilvy & Mather/Singapore
Collateral: Posters, P.O.P. and In-Store - Campaign
GOLD
Unilever “Hugs, Whale Cow, Purple Caterpillar”
Ogilvy & Mather/Singapore
SILVER
Harvey Nichols “Cause & Effect”
Y&R/Dubai
BRONZE
LEGO “Making History”
Jung von Matt/Hamburg
Collateral: Promotion
GOLD
EIZO “Pin-Up Calendar 2010
Butter/Duesseldorf
SILVER
12 Parts “IWC Shaffhausen”
Jung von Matt/Hamburg
BRONZE
Burger King “Soccer King”
Crispin Porter + Bogusky/Boulder
Self-Promotion
SILVER
Alec Brownstein “The Google Job Experiment”
Alec Brownstein/New York
Public Service: Newspaper or Magazine - Campaign
GOLD
WWF “Noughts and Crosses”
JWT/Singapore
SILVER
Endangered Wildlife Trust “Trash Seabirds”
TBWAHuntLascaris/Johannesburg
BRONZE
Pedestrian Council of Australia
“The Ross Family, etc.”
Saatchi & Saatchi/Sydney
Public Service: Outdoor - Single
SILVER
Endangered Wildlife Trust “Bottle Top”
TBWAHuntLascaris/Johannesburg
Public Service: Outdoor - Campaign
GOLD
ANAD “The Contemporary Beauty Ideal”
Ogilvy/Frankfurt
SILVER
WWF “Noughts and Crosses”
JWT/Singapore
BRONZE
Endangered Wildlife Trust “Trash Seabirds”
TBWAHuntLascaris/Johannesburg
Public Service: Collateral - Single
GOLD
Friends of Cancer Patients “Stressball”
JWT/Dubai
SILVER
UNICEF “Toy Soldiers”
Y&R/South Africa
Public Service: Radio - Single
BRONZE
SOS Atlantic Forest Foundation “Chainsaw”
F/Nazca Saatchi & Saatchi/Sao Paulo
Public Service: Television - Single
BRONZE
BC Cancer Agency “The Eye of the Cervix”
Cossette West/Vancouver
Public Service: Television – Campaign
SILVER
American Legacy Foundation
“Big Business/PR/Problem Solving”
Arnold Worlwide/Boston
Radio - Single
GOLD
Heineken/Dos Equis “Standard #2”
Euro RSCG/New York
SILVER
Heineken/Dos Equis “Cinco”
Euro RSCG/New York
BRONZE
Volkswagen “Gregorian Chant”
AlmapBBDO/Sao Paulo
BRONZE
National Thoroughbred Racing “Puppies”
DeVito/Verdi/New York
Radio - Campaign
SILVER
National Thoroughbred Racing
“Puppies, Dance Club, Oktoberfest”
DeVito/Verdi/New York
SILVER
Virgin Atlantic Airlines “Worth It”
Net#work BBDO/Hyde Park
Television: Over :30 - Single
GOLD
Canal+ “Closet”
BETC Euro RSCF/Paris
SILVER
Lion Nathan “Pure Waters”
Publicis Mojo/Millers Point
BRONZE
Chicken Licken “Singing Burger”
Net#work BBDO/Hyde Park
Television: Over :30 - Campaign
SILVER
MTV “Model, Gym, Bird”
la comunidad/Miami
BRONZE
ESPN “Monday Night Football”
Wieden+Kennedy/New York
Television: :30 - Single
GOLD
Old Spice “The Man Your Man Could Smell Like”
Wieden+Kennedy/Portland
SILVER
Old Spice “Different Scents for Different Gents”
Wieden+Kennedy/Portland
BRONZE
Boston Bruins “Date”
Mullen/Wenham
BRONZE
Panasonic “Cliff”
The Campaign Palace/Sydney
Television: :20 and Under - Single
GOLD
Pfizer Canada “Antiquing”
Taxi Canada/Toronto
SILVER
Old Spice “Did You Know?”
Wieden+Kennedy/Portland
Television: :20 and Under - Campaign
GOLD
Pfizer Canada “Viagra Confessions”
Taxi Canada/Toronto
Commercials of Varying Length - Campaign
GOLD
Lion Nathan “Pure Waters”
Publicis Mojo/Millers Point
SILVER
LG Mobile “Give It a Ponder”
Y&R/New York
Television: Under $80K Budget - Single
SILVER
Boston Bruins “Date”
Mullen/Wenham
BRONZE
Cadbury Adams/Stride “Heirloom”
JWT/San Juan
Cinema - Single
GOLD
Canal+ “Closet”
BETC Euro RSCF/Paris
SILVER
Cadbury Adams/Stride “Heirloom”
JWT/San Juan
SILVER
Vancouver International Film Festival
“Subtitles”
TBWAVancouver
BRONZE
Daffy’s “Fitting Dance”
Johannes Leonardo/New York
Cinema - Campaign
SILVER
Vancouver International Film Festival
“An Open Mind is Advised”
TBWAVancouver
Branded Content - Single
GOLD
Johnnie Walker “The Man Who Walked Around the World”
BBH/London
SILVER
Macy’s “Yes, Virginia”
JWT/New York
BRONZE
HBO “The Affair”
BBDO/New York
Branded Content - Campaign
GOLD
Gatorade “Replay”
TBWAChiatDay/Los Angeles
Non-Broadcast - Single
SILVER
Volkswagen “The Fun Theory”
DDB/Stockholm
BRONZE
P&G Tampax “Zack Johnson”
Leo Burnett/Chicago
Innovation in Advertising - Single
SILVER
Boone Oakley “Boone Oakley Website”
Boone Oakley/Charlotte
SILVER
Philharmonic Orchestra of Hamburg
“Concert for the People”
Jung von Matt/Hamburg
Innovation in Advertising - Campaign
GOLD
The Zimbabwean “Trillion Dollar Campaign”
TBWAHuntLascaris/Johannesburg
GOLD
Nike “Livestrong campaign”
Wieden+Kennedy/Portland
SILVER
Hyundai “Assurance”
Goodby, Silverstein & Partners/ San Francisco
SILVER
National Association of Anorexia Nervosa
“The Contemporary Beauty Ideal”
Ogilvy/Frankfurt
BRONZE
Gatorade “Replay”
TBWAChiatDay/Los Angeles
Integrated Branding Campaign
GOLD
Gatorade “Replay”
TBWAChiatDay/Los Angeles
SILVER
American Legacy Foundation “Do You Have What It Takes?”
Arnold Worldwide/Boston
BRONZE
LG Mobile “Give It a Ponder”
Y&R/New York
Experiential Advertising
GOLD
HBO “Cube”
BBDO/New York
SILVER
National Association of Anorexia Nervosa
“The Contemporary Beauty Ideal”
Ogilvy/Frankfurt
BRONZE
UNICEF “Toy Soldiers”
Y&R/South Africa
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