The taste of a good advertising

By Marina Ovsiannikova, Minsk, Belarus on 2015-09-16 00:16:00

This Saturday I visited for the first time the presentation of the best world’s commercials of the ABC show. I admit, I was going there with a bit of caution, as the commercials are not movies. How much is it interesting to watch them for a long time? For a really long time and without a break.

It turned out that you can enjoy a quality video forever, regardless of its duration. It can be bitter and sickly sweet, for a narrow or a wider audience, but not tasteless. And when the people around me don't rustle the food packages... It's worth much.

It was pleasant to know that "Peugeot" takes amazing videos. Frankly speaking, before this I remembered only a commercial with Gazmanov which had no explicit plot line. Everything is as we like: it’s spacious,  good adapted for our roads, and the price is good too... But still, "Peugeot" is able to make good commercials. A good and quality one. Once again I was made sure that people don’t buy cars-flats-juices-coaches, but emotions. A soap can save someone's life, and the cheese can change it)

Social advertising can also be fun, not compassionate or frightening, but kind and encouraging to think about. For example, the unselfishness of each of us can make us to a witness of happiness.

And famous people are not afraid to look ridiculous.

One of my favorites. Art, Norway. Pure delight…

And finally, perhaps, the funniest video of ABC show. I remembered it and showed to many friends)

Of course, these are not all the ones. The show lasted almost two hours, but it flew by on one breath, leaving a pleasant aftertaste. A good advertising, exactly like good movies, cannot be too much. And it's great that it can be "savored" as long as your favorite movie on the big screen in a good company.

P.S. But I’m still tormented by the question. What do people feel who see this advertising every day?