APA show 2015, London

There was a review of the best samples of British advertising held in London on September 3.

Association of manufacturers of advertising (Advertising Producers Association) held its annual awards ceremony which was attended by the president in ABC Show Ivan Churilin as guest of honor.

Advertising Producers Association was established in 1978 and now it brings together leading Production companies of the UK.

British Productions is one of the best in the world. United Kingdom is a recognized world leader in the commercial production. British works regularly win on all the world's leading advertising festivals. It suffices to say that the most awarded commercial for the whole history of advertising according to the Gunn Report is a legendary British Cog for Honda Accord agency Wieden + Kennedy, London.

If the previous ceremonies took place in the One Marylebone building constructed in 1826 that used to serve the Church of the Holy Trinity, but this year APA Show replaced it to the Guild Hall built in the 15th century - the only stone building that survived the Great Fire of 1666. For a long time Guild Hall was the mayor residence, now it has an art gallery, museum, library in itself and it is also used for large celebrations.

The best experts in the field of advertising in London came to the party.

Before the ceremony opened, the General Director of Advertising Producers Association Steve Davis (organizers APA Show) had been awarded Certificate of Honour confirmed that the winning works are included in the collection is the world's best ABC Show advertisement.

In addition to the directors of advertising agencies and featuring production companies, the ceremony was attended by important people in the industry, for example, Emma Wilkie, Managing Director of The Gunn Report and PR Director Amanda Benefell, who worked for 18 years for the Cannes Lions in a similar position.

Two works of the most awarded British director James Rouse in 2014 who works for London Production Outsider had become the winners APA Show this year again.

Among the winners there were 4 commercials from most successful British agency of last years adam & eveDDB made for Mulberry brand, Maille Mustard, John Lewis and John Smith's beer.

You can also note such great works as:

• Animation with the stunning ending It's time to pay back kept in suspense all the time during watching;
• very touching commercial for kids 999 described a real case of saving a little girl of her mother,
• upbeat spot for a telecommunication company Three put on the hit of East 17 band "It's Alright";
• freak a bit but very funny movie of Norwegian cider Rekorderlig;
• in a humorous video Still Killing Weeds a bodybuilder from Russia had been seen.

You can have a look at other works at the official page of the ABC Show on YouTube as well.

On September 12 Minsk was the first to applaud the best works of British Production to ABC Show in the newly opened concert hall Prime Hall.

On September 30, New York will hold the next awarding CLIO Awards, and therefore collection ABC Show will be replenished with new masterpieces.