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 From 22 to 25 October in the "PIC" cinema there will be screened a new collection of the world's best advertising ABC show.
Traditionally in the middle of the autumn Petersburgers will be able to see the latest achievements of the world creativity, the best awarded videos are the winners of leading international advertising festivals in 2015 and they are named to be the best according the opinion of the most authoritative global ranking of creativity Gunn Report. The collection of ABC show displays in Full HD quality and each clip is translated into Russian and voiced by male and female voices.
Today ABC show demonstrations are held in over 50 cities of Russia and CIS countries.
The main idea Collections ABC show is «Best of the Best» - best of
the best in advertising of the XXI century, hits, legends and
masterpieces which had become the classics of world advertising
industry. The collection represents the real " small masterpieces of
small filming" from around the world of all genres and genre mixings -
drama and comedy, tragedy and a parable, western and detective, epic and
musicals, thrillers and parodies.
Traditionally the right to open the show of collection is provided to
the first persons of the world's leading festivals. General Director of
Cannes Lions CEO Phil Thomas, president of One Club Kevin Svanopul, CEO
Cristal Festival Christian Kappa and others made a salutatory word at
the ABC Show. In 2015 one of the most famous international festivals of
creativity CLIO Awards had become the title partner of the ABC show.
Collection 2015 is opened by a welcome speech of Nicole Purcell,
president of the festival.
ABC show 2015 brief overview
A gold-awarded title partner of ABC show 2015 - International
Festival of the Clio - incredibly cinematic video The Odyssey filmed for
Heineken beer agency Wieden + Kennedy Amsterdam starts the show. The
clip also received awards at festivals Cannes Lions, Epica, Eurobest and
its gorgeous soundtrack is the award-winning at London International
Awards.
The clip Unicorns for the French channel Canal is with a completely
unexpected interpretation of the biblical myth of the mystery of the
disappearance of unicorns took gold in May 2015 at New York Festivals
and after that took silver in June at Cannes Lions. The ideas embodied
by Agency BETC Paris in the works for Canal + traditionally, every year,
are recognized by jury of leading world festivals, and collect the
highest awards. It is worth mentioning one more outstanding work for
Canal + by this agency - extremely entertaining clip Cameramen that is
appreciated by not only the football fans.
Undoubtedly, the most amusing series of family clips about watching
HBO channel away from the father and mother in order to avoid
embarrassing situations while watching erotic scenes worthy of
attention as well. Awards of this creative "series for the series» are
Gold Pencil at the One Show and Silver at Cannes Lions.
Impressive movie First Kiss by filmmaker Tatia Pilieva - the first
kisses of complete strangers to each other people make the heart stop
and flutter. Not surprisingly that this touching but at the same time
sensual viral video had gained two dozen million views on YouTube during
2 days. As a result - the highest award CLIO Image Awards - Grand Clio,
and Gold at the Cannes Lions.
The Collection ABC show in 2015 includes the first commercial of the
legendary advertising campaign «Got Milk?» which embodies the ingenious
idea to advertise both the milk and the product which is usually washed
down with milk. The plot of this clip tells the story of how easy it is
to lose ten thousand dollars without getting timey at least one sip of
milk. The clip was awarded the Clio Awards in 1994 and in 2002 returned
to the screens at the request of viewers.
Another cult clip in the Collection - Soap for the Chevrolet, a funny
story about how strong can be an expression of admiration for the new
Chevrolet, that parents mercilessly force children to wash their mouths
with soap. The agency Campbell Ewald that filmed this video was founded
in 1911, and Chevrolet was the first of his major client in 1919. The
successful and marked by an abundance of all possible awards in the
world of creativity collaboration of General Motors and Campbell Ewald
continued for more than 90 years.
Admired and luxury soundtracks clips of the Collection - stylish
Sapeurs for Guiness brand, ironic The Search for Tap King and many
others. It is necessary to listen to "Pigeon jazz" in the clip for the
Standard Bank. The music is beautiful, it sets the mood, excites the
imagination and, at times, "takes a leading role."
Among the "great masterpieces of the small filming» of ABC show 2015 -
Cool action A Lot Can Happen In 48 HRS with Hollywood star Edward
Norton. It is inspiring, emotional and brilliant in its simplicity story
of the duck (and in fact about the good) for the IKEA, and, of course,
another masterpiece Unsung Hero from the most awarded filmmaker in the
world Thanonchai Sornsriwichai.
Total ABC show 2015 program includes about 100 videos. Length - 1.5 hours.
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, 2006г.